The Blackboard – Writing strategies that sell – Part 1

The word ‘strategic’ seems to be one of the most over-used, cliché words in the comms industry. I’ve read endless website copy and countless CVs all plagued with the word. However, when asked to define what it means to be ‘strategic’ – most people will stumble over their words, clutching at straws as they try … Continue reading

The Juice – Lou Draper, Rockstar PR

THE BASICS… Name: Lou Draper Age: 30 Title: CEO Organisation: Rockstar PR Industry: PR Blog: http://www.rockstarpr.co.nz Twitter: @rockstarpr_nz and @LouDxx  sadas ssddd dfdsf  SLIGHTLY MORE COMPLEX… How did you get into communications and what inspired you to set up your own business? Totally by accident!  After an uninspiring number of years bouncing around various corporate … Continue reading

The Soapbox – Politics: the relationships that really matter

There are a million different angles for a story on Julia Gillard’s rise to power. Topics like Twitter, women in politics, Kevin Rudd’s personality, Labor party factions etc will be discussed ad nauseum in the days (and possibly weeks) to come. Before we progress though, let’s clear up some misconceptions. She’s not our first redhead … Continue reading

The Soapbox – Making concessions for advertisers

I was drawn to an article on the Sydney Morning Herald last week (courtesy of Mumbrella) as an age-old debate reared its ugly head yet again.  In the wake of the David Jones saga, it seems the media hasn’t missed being drawn into the mire… Ian Verrender, in his capacity as business editor for the … Continue reading

The Newsroom – Since when did Australasia play Slovakia last night?

I must say the NZ game last night was at a much more reasonable time last night. But clearly I was asleep at 9.30pm as I failed to notice Australiasia on the score board. Correct me if I’m wrong – and I’m not a huge soccer pro – but I’m pretty sure New Zealand versed … Continue reading

The Juice – Bec Derrington, SourceBottle

THE BASICS… Name: Bec Derrington Age: 38 Title: Founder Organisation: SourceBottle Industry (PR, media, advertising, etc): Media/PR Twitter: @sourcebottle SLIGHTLY MORE COMPLEX… How did you come up with the idea for SourceBottle? Leads services (that connect journalists and sources/experts) have been around for nearly 20 years, but I wasn’t aware of any that effectively helped … Continue reading

June PRINKS – despite the cold, yet another great round!

Despite rugging up (great call on the scarf Kim Larochelle!), everywhere I looked, PRINKers were migrating towards heaters. Any closer and some people would have been hugging the only source of warmth – tempting trust me! However cold weather aside, thanks to all the fantastic people who rocked up to Ryans Bar last night for … Continue reading

The Juice – Jen Bishop, Dynamic Business

THE BASICS… Name: Jen Bishop Age: 28 Title: Associate publisher/editor, Dynamic Business magazine Organisation: Loyalty Media Industry (PR, media, advertising, etc): Journalism Blog: Dynamic Business Twitter: @jenbishopsydney SLIGHTLY MORE COMPLEX… How did you get into communications? I was still at high school when I met a reporter from the local newspaper at a local pub … Continue reading

The Soapbox – Do mention the ‘c’ word

What is the future of print journalism?

Something strange happened while having a night out recently with work colleagues. No, I didn’t embarrass myself (that would not be strange); nor was there fumbled colleague-groping (it wasn’t me, I swear); nor the discovery of a new kebab flavour (just imagine…!). No, what was strange was the topic of conversation. Even stranger is the … Continue reading

Welcome aboard

It was almost a year ago when two young PRs decided to head out for a drink one Friday night at Ryan’s Bar in the CBD. Perched among the masses, with a humble glass of wine in hand, a bright idea was born. The very next day, PRINKS burst into existence. That would have to … Continue reading

  • Help PRINKS raise Australian literacy standards!

    Join PRINKS in supporting the Australian Literacy and Numeracy Foundation (ALNF) - a charity dedicated to raising language, literacy and numeracy standards in Australia. Click on the images to the right to visit the ALNF website, learn more and make a donation.