Carolin Dahlman: Are you implementing emotional branding without emotional intelligence?

A while back I passed the clothes shop Supré’s window and was met by an overwhelming amount of hearts. Pink hearts everywhere. And since I am a love coach with interest in emotional branding I went into the shop. There, I saw even more hearts and a bunch of staff girls wearing very cute cat … Continue reading

PRs & journos – “Never the twain shall meet”

My very first inkling of PR and their role in the lives of print journalists came when I was a sub-editor. I was a sub who wanted to write: it’s a sorry tale that I’ll not bore you with here. Anyway, despite the secluded lives that many subs seem to lead (and love) I did … Continue reading

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