Radio advertising – smarter than the average bear?

I was listening to Nova this morning on the way to work and it suddenly struck me.  Firstly, it’s been a while since I’ve tuned into 96.9 and the stint in the car made me realise how I’m probably not quite their demographic…  But, more importantly, two examples of advertising caught my ear and got … Continue reading

Think … then tweet.

Ogilvy Media Director, Sam North today drew our attention to the below snippet included in article on Twitter in last Saturday’s (23 January 2011) Good Weekend magazine. You may have read about this tweeting slip up previously, you may not have. But even if this story rings a bell – I don’t think we can read it too many times. … Continue reading

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