My inbox is a parched desert

Bruce Springsteen once wrote a song with the lyrics, ‘fifty-seven channels and nothin on’. With some slight tweaking, Bruce could be singing about my inbox. Ok, I may lack Bruce’s patriotism, lyricism and way with words, so let me explain. As a magazine editor I get countless media releases sent from PR people each and … Continue reading

Kellogg’s gets original for PR pitch

As social media continues its rise within the Australian business market, there are always going to be ‘firsts’ and ‘biggests’ as people try new ideas with new technologies. But that doesn’t mean you can’t marvel when someone gets it right. Earlier this month, Kellogg’s (a brand which itself admits to being quiet on a public … Continue reading

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