Personal Branding – insights from Trevor Young

Trevor Young, PR Warrior and Head of Strategy and Innovation at Edelman Melbourne presented to a crowd of around 200 last week at a University of Melbourne Alumni Association (UMAA) meetup on: Building your personal brand using content marketing and social media.

Big dogs, yes. Old dogs, definitely not.

This is a guest post from Justine Taylor of Howorth Communications. It’s a rather intimidating task to simply sit in front of a panel comprising the most creative and celebrated minds in our industry and just listen to how their careers have played out. After all, they have ‘made it’ in an industry that we … Continue reading

In house comms folk can miss out on support network

It seems to me that you guys, in-house PR practitioners, haven’t been given as much attention (and professional development opportunities) as agency folks do. It could be a false impression, but one that is certainly worth raising. As communication professional Craig Pearce pointed out, there are plenty of reasons why working in-house is the way … Continue reading

Public relations must understand the world of journalism

Last week I had the pleasure of accompanying one of our not-for-profit client’s Naomi Steer from Australia for UNHCR into the Channel Ten studio as part of the launch for a world-first education initiative called Here & There. It’s not every day you get to see the inner workings of a live television studio but … Continue reading

My inbox is a parched desert

Bruce Springsteen once wrote a song with the lyrics, ‘fifty-seven channels and nothin on’. With some slight tweaking, Bruce could be singing about my inbox. Ok, I may lack Bruce’s patriotism, lyricism and way with words, so let me explain. As a magazine editor I get countless media releases sent from PR people each and … Continue reading

Words for sale

Ever thought about being your own boss? Of course you have. Sleep in! Watch bad daytime TV! Have no boss! Work when and how you like – in your pyjamas, or better still, naked! Yes, the temptations are all present and correct. Of course, for those of us who make our living by shaping the … Continue reading

What comms professionals can learn from travel

Hola chickas! What an amazing five months of travel it has been though I’m now well and truly back into the wonderful world of comms…  Though I was hardly focusing on work while away, there were a few things I picked up off the beaten path which I think will help me back in the … Continue reading

The Blackboard – The dos and don’ts when applying for an internship

I get approached by eager young things looking for an internship pretty much every day. Now, without sounding too self-absorbed I do run a business, I do have a couple of children and I do live in Sydney where the daily commute is enough to make your blood boil – on a good day. as … Continue reading

The Blackboard – 5 lessons in PR not learned in the classroom

Not all learning happens in the classroom for public relations students. Several internships, amazing mentors and some self-teaching prepared me for life after graduation. It was a lot of extra work but definitely worth it. As a recent graduate here are a few lessons that I didn’t learn in the classroom. kjhk The Role of Social … Continue reading

The Blackboard – Writing strategies that sell – Part 2

  Ok, so now you have your research behind you and objectives down pact (see ), you’re ready to start writing a strategy that sells! Here are some helpful tips – –          Try to avoid startng to write the strategy in a PowerPoint document – this can stifle creativity. The deck should be the last activity. –          Try to avoid … Continue reading

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