People power the cornerstone to consumer success

It’s often a simple equation for social media-savvy consumers these days – if you have strength in numbers, you will generally succeed. Why deal with a call centre or send an abusive email when you can get your point across on Facebook or Twitter in front of thousands of like-minded customers? This is the reality … Continue reading

Technology changes our view on the world

This post first appeared on Australia Digital Map. How do you get to work? Do you walk, catch public transport, ride or drive? And do you pass the time by escaping into Facebook, iTunes or Twitter? However you get there, chances are your perception of the space around you is altered by the technology you … Continue reading

The first ever PRINKS Melbourne event kicks off in style

The first ever PRINKS Melbourne event was a huge success last night, with attendees from industries as diverse as film, government, research, transport, publishing, technology and more! The evening saw communications and multimedia professionals, bloggers, writers and editors come together despite the unusually chilly Summer weather for a few fun drinks at Transit Lounge, Federation … Continue reading

Issues don’t have to start online to go viral: #GASPFail

This scenario is not unique.  One of (no doubt) many examples of poor customer service around the world each day, but this time something’s grabbed and the world is listening. Glad it’s not your brand?  It could very well be next time.Over the past 24 hours, the #GASPFail phenomenon has been circulating social media channels … Continue reading

Social media: not a toy when it affects your share price

Every now and then I hear from someone saying that social media is a bit of a fad and that there is no real impact on business and the bottom line. Perhaps when people first discovered social platforms, this statement may have held true.  But the rapidly changing online environment means that social media is … Continue reading

Consumers dictating to corporations: 2011

I was fortunate enough to come across a post on Ross Dawson’s Trends in the Living Networks blog towards the end of last year, and I recall at the time thinking – ‘Wow.  It’s amazing what we’re in for.’ As a communications professional, I’m always fascinated to see how the world is changing and where … Continue reading

How one CEO learned to love social media

A colleague pointed me to an article in yesterday’s Workspace section of the Australian Financial Review, knowing my interest in social media and all things Twitter, and I was intrigued to hear that it was, in fact, a first hand account from a CEO.  Seeing ‘CEO’ and ‘social media’ with the word ‘love’ thrown into … Continue reading

Radio advertising – smarter than the average bear?

I was listening to Nova this morning on the way to work and it suddenly struck me.  Firstly, it’s been a while since I’ve tuned into 96.9 and the stint in the car made me realise how I’m probably not quite their demographic…  But, more importantly, two examples of advertising caught my ear and got … Continue reading

What comms professionals can learn from travel

Hola chickas! What an amazing five months of travel it has been though I’m now well and truly back into the wonderful world of comms…  Though I was hardly focusing on work while away, there were a few things I picked up off the beaten path which I think will help me back in the … Continue reading

The Newsroom – Since when did Australasia play Slovakia last night?

I must say the NZ game last night was at a much more reasonable time last night. But clearly I was asleep at 9.30pm as I failed to notice Australiasia on the score board. Correct me if I’m wrong – and I’m not a huge soccer pro – but I’m pretty sure New Zealand versed … Continue reading

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