Public relations must understand the world of journalism

Last week I had the pleasure of accompanying one of our not-for-profit client’s Naomi Steer from Australia for UNHCR into the Channel Ten studio as part of the launch for a world-first education initiative called Here & There. It’s not every day you get to see the inner workings of a live television studio but … Continue reading

My inbox is a parched desert

Bruce Springsteen once wrote a song with the lyrics, ‘fifty-seven channels and nothin on’. With some slight tweaking, Bruce could be singing about my inbox. Ok, I may lack Bruce’s patriotism, lyricism and way with words, so let me explain. As a magazine editor I get countless media releases sent from PR people each and … Continue reading

Kellogg’s gets original for PR pitch

As social media continues its rise within the Australian business market, there are always going to be ‘firsts’ and ‘biggests’ as people try new ideas with new technologies. But that doesn’t mean you can’t marvel when someone gets it right. Earlier this month, Kellogg’s (a brand which itself admits to being quiet on a public … Continue reading

Social media: not a toy when it affects your share price

Every now and then I hear from someone saying that social media is a bit of a fad and that there is no real impact on business and the bottom line. Perhaps when people first discovered social platforms, this statement may have held true.  But the rapidly changing online environment means that social media is … Continue reading

Words for sale

Ever thought about being your own boss? Of course you have. Sleep in! Watch bad daytime TV! Have no boss! Work when and how you like – in your pyjamas, or better still, naked! Yes, the temptations are all present and correct. Of course, for those of us who make our living by shaping the … Continue reading

Consumers dictating to corporations: 2011

I was fortunate enough to come across a post on Ross Dawson’s Trends in the Living Networks blog towards the end of last year, and I recall at the time thinking – ‘Wow.  It’s amazing what we’re in for.’ As a communications professional, I’m always fascinated to see how the world is changing and where … Continue reading

How one CEO learned to love social media

A colleague pointed me to an article in yesterday’s Workspace section of the Australian Financial Review, knowing my interest in social media and all things Twitter, and I was intrigued to hear that it was, in fact, a first hand account from a CEO.  Seeing ‘CEO’ and ‘social media’ with the word ‘love’ thrown into … Continue reading

Radio advertising – smarter than the average bear?

I was listening to Nova this morning on the way to work and it suddenly struck me.  Firstly, it’s been a while since I’ve tuned into 96.9 and the stint in the car made me realise how I’m probably not quite their demographic…  But, more importantly, two examples of advertising caught my ear and got … Continue reading

Think … then tweet.

Ogilvy Media Director, Sam North today drew our attention to the below snippet included in article on Twitter in last Saturday’s (23 January 2011) Good Weekend magazine. You may have read about this tweeting slip up previously, you may not have. But even if this story rings a bell – I don’t think we can read it too many times. … Continue reading

What comms professionals can learn from travel

Hola chickas! What an amazing five months of travel it has been though I’m now well and truly back into the wonderful world of comms…  Though I was hardly focusing on work while away, there were a few things I picked up off the beaten path which I think will help me back in the … Continue reading

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