Why PR will be at the forefront of the next Digital Revolution

Guest post from Julian Cole, Strategy Director at BBH New York In 2009, Nike Chalkbot marked the first big example of physical computing being successful executed by a brand. Nike took the encouraging messages from fans online and printed them on the road in the Tour de France with chalk. Minds were blown. How did they … Continue reading

Big dogs, yes. Old dogs, definitely not.

This is a guest post from Justine Taylor of Howorth Communications. It’s a rather intimidating task to simply sit in front of a panel comprising the most creative and celebrated minds in our industry and just listen to how their careers have played out. After all, they have ‘made it’ in an industry that we … Continue reading

Public relations must understand the world of journalism

Last week I had the pleasure of accompanying one of our not-for-profit client’s Naomi Steer from Australia for UNHCR into the Channel Ten studio as part of the launch for a world-first education initiative called Here & There. It’s not every day you get to see the inner workings of a live television studio but … Continue reading

Radio advertising – smarter than the average bear?

I was listening to Nova this morning on the way to work and it suddenly struck me.  Firstly, it’s been a while since I’ve tuned into 96.9 and the stint in the car made me realise how I’m probably not quite their demographic…  But, more importantly, two examples of advertising caught my ear and got … Continue reading

The Soapbox – Making concessions for advertisers

I was drawn to an article on the Sydney Morning Herald last week (courtesy of Mumbrella) as an age-old debate reared its ugly head yet again.  In the wake of the David Jones saga, it seems the media hasn’t missed being drawn into the mire… Ian Verrender, in his capacity as business editor for the … Continue reading

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