Consumers dictating to corporations: 2011

I was fortunate enough to come across a post on Ross Dawson’s Trends in the Living Networks blog towards the end of last year, and I recall at the time thinking – ‘Wow.  It’s amazing what we’re in for.’ As a communications professional, I’m always fascinated to see how the world is changing and where … Continue reading

Radio advertising – smarter than the average bear?

I was listening to Nova this morning on the way to work and it suddenly struck me.  Firstly, it’s been a while since I’ve tuned into 96.9 and the stint in the car made me realise how I’m probably not quite their demographic…  But, more importantly, two examples of advertising caught my ear and got … Continue reading

Carolin Dahlman: Are you implementing emotional branding without emotional intelligence?

A while back I passed the clothes shop Supré’s window and was met by an overwhelming amount of hearts. Pink hearts everywhere. And since I am a love coach with interest in emotional branding I went into the shop. There, I saw even more hearts and a bunch of staff girls wearing very cute cat … Continue reading

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