People power the cornerstone to consumer success

It’s often a simple equation for social media-savvy consumers these days – if you have strength in numbers, you will generally succeed. Why deal with a call centre or send an abusive email when you can get your point across on Facebook or Twitter in front of thousands of like-minded customers? This is the reality … Continue reading

Issues don’t have to start online to go viral: #GASPFail

This scenario is not unique.  One of (no doubt) many examples of poor customer service around the world each day, but this time something’s grabbed and the world is listening. Glad it’s not your brand?  It could very well be next time.Over the past 24 hours, the #GASPFail phenomenon has been circulating social media channels … Continue reading

  • Help PRINKS raise Australian literacy standards!

    Join PRINKS in supporting the Australian Literacy and Numeracy Foundation (ALNF) - a charity dedicated to raising language, literacy and numeracy standards in Australia. Click on the images to the right to visit the ALNF website, learn more and make a donation.