Big dogs, yes. Old dogs, definitely not.

This is a guest post from Justine Taylor of Howorth Communications. It’s a rather intimidating task to simply sit in front of a panel comprising the most creative and celebrated minds in our industry and just listen to how their careers have played out. After all, they have ‘made it’ in an industry that we … Continue reading

My inbox is a parched desert

Bruce Springsteen once wrote a song with the lyrics, ‘fifty-seven channels and nothin on’. With some slight tweaking, Bruce could be singing about my inbox. Ok, I may lack Bruce’s patriotism, lyricism and way with words, so let me explain. As a magazine editor I get countless media releases sent from PR people each and … Continue reading

What comms professionals can learn from travel

Hola chickas! What an amazing five months of travel it has been though I’m now well and truly back into the wonderful world of comms…  Though I was hardly focusing on work while away, there were a few things I picked up off the beaten path which I think will help me back in the … Continue reading

The Blackboard – Writing strategies that sell – Part 2

  Ok, so now you have your research behind you and objectives down pact (see ), you’re ready to start writing a strategy that sells! Here are some helpful tips – –          Try to avoid startng to write the strategy in a PowerPoint document – this can stifle creativity. The deck should be the last activity. –          Try to avoid … Continue reading

  • Help PRINKS raise Australian literacy standards!

    Join PRINKS in supporting the Australian Literacy and Numeracy Foundation (ALNF) - a charity dedicated to raising language, literacy and numeracy standards in Australia. Click on the images to the right to visit the ALNF website, learn more and make a donation.