Media training has to be more than clever puppetry

Wading through the media sound bites that resonate the airwaves, fill our newspapers and clog our inboxes, it’s easy to think we are all just victims of the relentless public relations machine. As a media trainer, I am guilty of adding to the case but am here to argue the real damage is done when … Continue reading

The Juice – Lou Draper, Rockstar PR

THE BASICS… Name: Lou Draper Age: 30 Title: CEO Organisation: Rockstar PR Industry: PR Blog: http://www.rockstarpr.co.nz Twitter: @rockstarpr_nz and @LouDxx  sadas ssddd dfdsf  SLIGHTLY MORE COMPLEX… How did you get into communications and what inspired you to set up your own business? Totally by accident!  After an uninspiring number of years bouncing around various corporate … Continue reading

The Juice – Bec Derrington, SourceBottle

THE BASICS… Name: Bec Derrington Age: 38 Title: Founder Organisation: SourceBottle Industry (PR, media, advertising, etc): Media/PR Twitter: @sourcebottle SLIGHTLY MORE COMPLEX… How did you come up with the idea for SourceBottle? Leads services (that connect journalists and sources/experts) have been around for nearly 20 years, but I wasn’t aware of any that effectively helped … Continue reading

The Juice – Jen Bishop, Dynamic Business

THE BASICS… Name: Jen Bishop Age: 28 Title: Associate publisher/editor, Dynamic Business magazine Organisation: Loyalty Media Industry (PR, media, advertising, etc): Journalism Blog: Dynamic Business Twitter: @jenbishopsydney SLIGHTLY MORE COMPLEX… How did you get into communications? I was still at high school when I met a reporter from the local newspaper at a local pub … Continue reading

  • Help PRINKS raise Australian literacy standards!

    Join PRINKS in supporting the Australian Literacy and Numeracy Foundation (ALNF) - a charity dedicated to raising language, literacy and numeracy standards in Australia. Click on the images to the right to visit the ALNF website, learn more and make a donation.