Issues don’t have to start online to go viral: #GASPFail

This scenario is not unique.  One of (no doubt) many examples of poor customer service around the world each day, but this time something’s grabbed and the world is listening. Glad it’s not your brand?  It could very well be next time.Over the past 24 hours, the #GASPFail phenomenon has been circulating social media channels … Continue reading

Social media: not a toy when it affects your share price

Every now and then I hear from someone saying that social media is a bit of a fad and that there is no real impact on business and the bottom line. Perhaps when people first discovered social platforms, this statement may have held true.  But the rapidly changing online environment means that social media is … Continue reading

  • Help PRINKS raise Australian literacy standards!

    Join PRINKS in supporting the Australian Literacy and Numeracy Foundation (ALNF) - a charity dedicated to raising language, literacy and numeracy standards in Australia. Click on the images to the right to visit the ALNF website, learn more and make a donation.