The first ever PRINKS Melbourne event kicks off in style

The first ever PRINKS Melbourne event was a huge success last night, with attendees from industries as diverse as film, government, research, transport, publishing, technology and more! The evening saw communications and multimedia professionals, bloggers, writers and editors come together despite the unusually chilly Summer weather for a few fun drinks at Transit Lounge, Federation … Continue reading

Public relations must understand the world of journalism

Last week I had the pleasure of accompanying one of our not-for-profit client’s Naomi Steer from Australia for UNHCR into the Channel Ten studio as part of the launch for a world-first education initiative called Here & There. It’s not every day you get to see the inner workings of a live television studio but … Continue reading

Words for sale

Ever thought about being your own boss? Of course you have. Sleep in! Watch bad daytime TV! Have no boss! Work when and how you like – in your pyjamas, or better still, naked! Yes, the temptations are all present and correct. Of course, for those of us who make our living by shaping the … Continue reading

Consumers dictating to corporations: 2011

I was fortunate enough to come across a post on Ross Dawson’s Trends in the Living Networks blog towards the end of last year, and I recall at the time thinking – ‘Wow.  It’s amazing what we’re in for.’ As a communications professional, I’m always fascinated to see how the world is changing and where … Continue reading

PRs & journos – “Never the twain shall meet”

My very first inkling of PR and their role in the lives of print journalists came when I was a sub-editor. I was a sub who wanted to write: it’s a sorry tale that I’ll not bore you with here. Anyway, despite the secluded lives that many subs seem to lead (and love) I did … Continue reading

The Blackboard – 5 lessons in PR not learned in the classroom

Not all learning happens in the classroom for public relations students. Several internships, amazing mentors and some self-teaching prepared me for life after graduation. It was a lot of extra work but definitely worth it. As a recent graduate here are a few lessons that I didn’t learn in the classroom. kjhk The Role of Social … Continue reading

The Soapbox – Politics: the relationships that really matter

There are a million different angles for a story on Julia Gillard’s rise to power. Topics like Twitter, women in politics, Kevin Rudd’s personality, Labor party factions etc will be discussed ad nauseum in the days (and possibly weeks) to come. Before we progress though, let’s clear up some misconceptions. She’s not our first redhead … Continue reading

The Soapbox – Making concessions for advertisers

I was drawn to an article on the Sydney Morning Herald last week (courtesy of Mumbrella) as an age-old debate reared its ugly head yet again.  In the wake of the David Jones saga, it seems the media hasn’t missed being drawn into the mire… Ian Verrender, in his capacity as business editor for the … Continue reading

The Newsroom – Since when did Australasia play Slovakia last night?

I must say the NZ game last night was at a much more reasonable time last night. But clearly I was asleep at 9.30pm as I failed to notice Australiasia on the score board. Correct me if I’m wrong – and I’m not a huge soccer pro – but I’m pretty sure New Zealand versed … Continue reading

The Juice – Bec Derrington, SourceBottle

THE BASICS… Name: Bec Derrington Age: 38 Title: Founder Organisation: SourceBottle Industry (PR, media, advertising, etc): Media/PR Twitter: @sourcebottle SLIGHTLY MORE COMPLEX… How did you come up with the idea for SourceBottle? Leads services (that connect journalists and sources/experts) have been around for nearly 20 years, but I wasn’t aware of any that effectively helped … Continue reading

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