BRW’s Leo D’Angelo Fisher – “9 out of 10 media releases induce me to rush for the ‘delete’ button”

Hands up any PR professional who read BRW’s ‘Broken English’ by Leo D’Angelo Fisher (6 August 2010) and cringed? If you haven’t read it, I won’t ruin it for you. Read it yourself. I can promise you by the end you will be re thinking that media release before clicking send! “The media release is … Continue reading

PR journo relationships – Are you a pain or a pleasure?

Gosh we can be really annoying!  By “we” I mean us as publicists / PR consultants / comms managers / account managers – whatever you like to call the work you do.  And before you get upset with that statement, hear me out.  This year in particular, I’ve heard more horror stories of publicists behaving … Continue reading

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