The first ever PRINKS Melbourne event kicks off in style

The first ever PRINKS Melbourne event was a huge success last night, with attendees from industries as diverse as film, government, research, transport, publishing, technology and more! The evening saw communications and multimedia professionals, bloggers, writers and editors come together despite the unusually chilly Summer weather for a few fun drinks at Transit Lounge, Federation … Continue reading

Public relations must understand the world of journalism

Last week I had the pleasure of accompanying one of our not-for-profit client’s Naomi Steer from Australia for UNHCR into the Channel Ten studio as part of the launch for a world-first education initiative called Here & There. It’s not every day you get to see the inner workings of a live television studio but … Continue reading

Foursquare for business – hospitality industry cashing in!

Foursquare – ok, so we all know that this social media platform allows us to share where we are at any point in time. Ok, got that. Personally I have no desire to do so, however people seem to jumping on board this one. But how active are Foursquare users? 98.59% – checked in at … Continue reading

The Juice – Bec Derrington, SourceBottle

THE BASICS… Name: Bec Derrington Age: 38 Title: Founder Organisation: SourceBottle Industry (PR, media, advertising, etc): Media/PR Twitter: @sourcebottle SLIGHTLY MORE COMPLEX… How did you come up with the idea for SourceBottle? Leads services (that connect journalists and sources/experts) have been around for nearly 20 years, but I wasn’t aware of any that effectively helped … Continue reading

  • Help PRINKS raise Australian literacy standards!

    Join PRINKS in supporting the Australian Literacy and Numeracy Foundation (ALNF) - a charity dedicated to raising language, literacy and numeracy standards in Australia. Click on the images to the right to visit the ALNF website, learn more and make a donation.