The Blackboard – Writing strategies that sell – Part 2

  Ok, so now you have your research behind you and objectives down pact (see ), you’re ready to start writing a strategy that sells! Here are some helpful tips – –          Try to avoid startng to write the strategy in a PowerPoint document – this can stifle creativity. The deck should be the last activity. –          Try to avoid … Continue reading

The Blackboard – Writing strategies that sell – Part 1

The word ‘strategic’ seems to be one of the most over-used, cliché words in the comms industry. I’ve read endless website copy and countless CVs all plagued with the word. However, when asked to define what it means to be ‘strategic’ – most people will stumble over their words, clutching at straws as they try … Continue reading

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