Big dogs, yes. Old dogs, definitely not.

This is a guest post from Justine Taylor of Howorth Communications. It’s a rather intimidating task to simply sit in front of a panel comprising the most creative and celebrated minds in our industry and just listen to how their careers have played out. After all, they have ‘made it’ in an industry that we … Continue reading

The Blackboard – Writing strategies that sell – Part 1

The word ‘strategic’ seems to be one of the most over-used, cliché words in the comms industry. I’ve read endless website copy and countless CVs all plagued with the word. However, when asked to define what it means to be ‘strategic’ – most people will stumble over their words, clutching at straws as they try … Continue reading

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