Why PR will be at the forefront of the next Digital Revolution

Guest post from Julian Cole, Strategy Director at BBH New York In 2009, Nike Chalkbot marked the first big example of physical computing being successful executed by a brand. Nike took the encouraging messages from fans online and printed them on the road in the Tour de France with chalk. Minds were blown. How did they … Continue reading

Personal Branding – insights from Trevor Young

Trevor Young, PR Warrior and Head of Strategy and Innovation at Edelman Melbourne presented to a crowd of around 200 last week at a University of Melbourne Alumni Association (UMAA) meetup on: Building your personal brand using content marketing and social media.

Big dogs, yes. Old dogs, definitely not.

This is a guest post from Justine Taylor of Howorth Communications. It’s a rather intimidating task to simply sit in front of a panel comprising the most creative and celebrated minds in our industry and just listen to how their careers have played out. After all, they have ‘made it’ in an industry that we … Continue reading

Make an impact. Think CSR.

This is a guest post from Michael Scott – http://wideaperture.tumblr.com When I speak with public relations practitioners about what motivates them to go to work, I often get an answer that only scratches the surface. They talk about the buzz of media relations or the joy of writing for a living. I agree that both of these … Continue reading

What Barbra Streisand can teach us about Social Media

This post first appeared on Asia Digital Map. Believe it or not, Barbra Streisand has learned a lot about social media and how the wrong decision can spread like wildfire on the web.  Simply google ‘Streisand Effect’ and you’ll see just what can happen when the law mixes with social media. Businesses should take heed … Continue reading

The first ever PRINKS Melbourne event kicks off in style

The first ever PRINKS Melbourne event was a huge success last night, with attendees from industries as diverse as film, government, research, transport, publishing, technology and more! The evening saw communications and multimedia professionals, bloggers, writers and editors come together despite the unusually chilly Summer weather for a few fun drinks at Transit Lounge, Federation … Continue reading

Issues don’t have to start online to go viral: #GASPFail

This scenario is not unique.  One of (no doubt) many examples of poor customer service around the world each day, but this time something’s grabbed and the world is listening. Glad it’s not your brand?  It could very well be next time.Over the past 24 hours, the #GASPFail phenomenon has been circulating social media channels … Continue reading

Public relations must understand the world of journalism

Last week I had the pleasure of accompanying one of our not-for-profit client’s Naomi Steer from Australia for UNHCR into the Channel Ten studio as part of the launch for a world-first education initiative called Here & There. It’s not every day you get to see the inner workings of a live television studio but … Continue reading

My inbox is a parched desert

Bruce Springsteen once wrote a song with the lyrics, ‘fifty-seven channels and nothin on’. With some slight tweaking, Bruce could be singing about my inbox. Ok, I may lack Bruce’s patriotism, lyricism and way with words, so let me explain. As a magazine editor I get countless media releases sent from PR people each and … Continue reading

Kellogg’s gets original for PR pitch

As social media continues its rise within the Australian business market, there are always going to be ‘firsts’ and ‘biggests’ as people try new ideas with new technologies. But that doesn’t mean you can’t marvel when someone gets it right. Earlier this month, Kellogg’s (a brand which itself admits to being quiet on a public … Continue reading

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