Why PR will be at the forefront of the next Digital Revolution

Guest post from Julian Cole, Strategy Director at BBH New York In 2009, Nike Chalkbot marked the first big example of physical computing being successful executed by a brand. Nike took the encouraging messages from fans online and printed them on the road in the Tour de France with chalk. Minds were blown. How did they … Continue reading

Make an impact. Think CSR.

This is a guest post from Michael Scott – http://wideaperture.tumblr.com When I speak with public relations practitioners about what motivates them to go to work, I often get an answer that only scratches the surface. They talk about the buzz of media relations or the joy of writing for a living. I agree that both of these … Continue reading

The first ever PRINKS Melbourne event kicks off in style

The first ever PRINKS Melbourne event was a huge success last night, with attendees from industries as diverse as film, government, research, transport, publishing, technology and more! The evening saw communications and multimedia professionals, bloggers, writers and editors come together despite the unusually chilly Summer weather for a few fun drinks at Transit Lounge, Federation … Continue reading

Public relations must understand the world of journalism

Last week I had the pleasure of accompanying one of our not-for-profit client’s Naomi Steer from Australia for UNHCR into the Channel Ten studio as part of the launch for a world-first education initiative called Here & There. It’s not every day you get to see the inner workings of a live television studio but … Continue reading

PR journo relationships – Are you a pain or a pleasure?

Gosh we can be really annoying!  By “we” I mean us as publicists / PR consultants / comms managers / account managers – whatever you like to call the work you do.  And before you get upset with that statement, hear me out.  This year in particular, I’ve heard more horror stories of publicists behaving … Continue reading

June PRINKS – despite the cold, yet another great round!

Despite rugging up (great call on the scarf Kim Larochelle!), everywhere I looked, PRINKers were migrating towards heaters. Any closer and some people would have been hugging the only source of warmth – tempting trust me! However cold weather aside, thanks to all the fantastic people who rocked up to Ryans Bar last night for … Continue reading

The Juice – Jen Bishop, Dynamic Business

THE BASICS… Name: Jen Bishop Age: 28 Title: Associate publisher/editor, Dynamic Business magazine Organisation: Loyalty Media Industry (PR, media, advertising, etc): Journalism Blog: Dynamic Business Twitter: @jenbishopsydney SLIGHTLY MORE COMPLEX… How did you get into communications? I was still at high school when I met a reporter from the local newspaper at a local pub … Continue reading

The Soapbox – Do mention the ‘c’ word

What is the future of print journalism?

Something strange happened while having a night out recently with work colleagues. No, I didn’t embarrass myself (that would not be strange); nor was there fumbled colleague-groping (it wasn’t me, I swear); nor the discovery of a new kebab flavour (just imagine…!). No, what was strange was the topic of conversation. Even stranger is the … Continue reading

Welcome aboard

It was almost a year ago when two young PRs decided to head out for a drink one Friday night at Ryan’s Bar in the CBD. Perched among the masses, with a humble glass of wine in hand, a bright idea was born. The very next day, PRINKS burst into existence. That would have to … Continue reading

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