Why PR will be at the forefront of the next Digital Revolution

Guest post from Julian Cole, Strategy Director at BBH New York In 2009, Nike Chalkbot marked the first big example of physical computing being successful executed by a brand. Nike took the encouraging messages from fans online and printed them on the road in the Tour de France with chalk. Minds were blown. How did they … Continue reading

Make an impact. Think CSR.

This is a guest post from Michael Scott – http://wideaperture.tumblr.com When I speak with public relations practitioners about what motivates them to go to work, I often get an answer that only scratches the surface. They talk about the buzz of media relations or the joy of writing for a living. I agree that both of these … Continue reading

The first ever PRINKS Melbourne event kicks off in style

The first ever PRINKS Melbourne event was a huge success last night, with attendees from industries as diverse as film, government, research, transport, publishing, technology and more! The evening saw communications and multimedia professionals, bloggers, writers and editors come together despite the unusually chilly Summer weather for a few fun drinks at Transit Lounge, Federation … Continue reading

Issues don’t have to start online to go viral: #GASPFail

This scenario is not unique.  One of (no doubt) many examples of poor customer service around the world each day, but this time something’s grabbed and the world is listening. Glad it’s not your brand?  It could very well be next time.Over the past 24 hours, the #GASPFail phenomenon has been circulating social media channels … Continue reading

Public relations must understand the world of journalism

Last week I had the pleasure of accompanying one of our not-for-profit client’s Naomi Steer from Australia for UNHCR into the Channel Ten studio as part of the launch for a world-first education initiative called Here & There. It’s not every day you get to see the inner workings of a live television studio but … Continue reading

My inbox is a parched desert

Bruce Springsteen once wrote a song with the lyrics, ‘fifty-seven channels and nothin on’. With some slight tweaking, Bruce could be singing about my inbox. Ok, I may lack Bruce’s patriotism, lyricism and way with words, so let me explain. As a magazine editor I get countless media releases sent from PR people each and … Continue reading

Kellogg’s gets original for PR pitch

As social media continues its rise within the Australian business market, there are always going to be ‘firsts’ and ‘biggests’ as people try new ideas with new technologies. But that doesn’t mean you can’t marvel when someone gets it right. Earlier this month, Kellogg’s (a brand which itself admits to being quiet on a public … Continue reading

The Blackboard – 5 lessons in PR not learned in the classroom

Not all learning happens in the classroom for public relations students. Several internships, amazing mentors and some self-teaching prepared me for life after graduation. It was a lot of extra work but definitely worth it. As a recent graduate here are a few lessons that I didn’t learn in the classroom. kjhk The Role of Social … Continue reading

The Juice – Lou Draper, Rockstar PR

THE BASICS… Name: Lou Draper Age: 30 Title: CEO Organisation: Rockstar PR Industry: PR Blog: http://www.rockstarpr.co.nz Twitter: @rockstarpr_nz and @LouDxx  sadas ssddd dfdsf  SLIGHTLY MORE COMPLEX… How did you get into communications and what inspired you to set up your own business? Totally by accident!  After an uninspiring number of years bouncing around various corporate … Continue reading

The Soapbox – Making concessions for advertisers

I was drawn to an article on the Sydney Morning Herald last week (courtesy of Mumbrella) as an age-old debate reared its ugly head yet again.  In the wake of the David Jones saga, it seems the media hasn’t missed being drawn into the mire… Ian Verrender, in his capacity as business editor for the … Continue reading

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