Radio advertising – smarter than the average bear?

I was listening to Nova this morning on the way to work and it suddenly struck me.  Firstly, it’s been a while since I’ve tuned into 96.9 and the stint in the car made me realise how I’m probably not quite their demographic…  But, more importantly, two examples of advertising caught my ear and got … Continue reading

Media training has to be more than clever puppetry

Wading through the media sound bites that resonate the airwaves, fill our newspapers and clog our inboxes, it’s easy to think we are all just victims of the relentless public relations machine. As a media trainer, I am guilty of adding to the case but am here to argue the real damage is done when … Continue reading

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