Personal Branding – insights from Trevor Young

Trevor Young, PR Warrior and Head of Strategy and Innovation at Edelman Melbourne presented to a crowd of around 200 last week at a University of Melbourne Alumni Association (UMAA) meetup on: Building your personal brand using content marketing and social media.

Issues don’t have to start online to go viral: #GASPFail

This scenario is not unique.  One of (no doubt) many examples of poor customer service around the world each day, but this time something’s grabbed and the world is listening. Glad it’s not your brand?  It could very well be next time.Over the past 24 hours, the #GASPFail phenomenon has been circulating social media channels … Continue reading

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