Why PR will be at the forefront of the next Digital Revolution

Guest post from Julian Cole, Strategy Director at BBH New York In 2009, Nike Chalkbot marked the first big example of physical computing being successful executed by a brand. Nike took the encouraging messages from fans online and printed them on the road in the Tour de France with chalk. Minds were blown. How did they … Continue reading

Personal Branding – insights from Trevor Young

Trevor Young, PR Warrior and Head of Strategy and Innovation at Edelman Melbourne presented to a crowd of around 200 last week at a University of Melbourne Alumni Association (UMAA) meetup on: Building your personal brand using content marketing and social media.

People power the cornerstone to consumer success

It’s often a simple equation for social media-savvy consumers these days – if you have strength in numbers, you will generally succeed. Why deal with a call centre or send an abusive email when you can get your point across on Facebook or Twitter in front of thousands of like-minded customers? This is the reality … Continue reading

Big dogs, yes. Old dogs, definitely not.

This is a guest post from Justine Taylor of Howorth Communications. It’s a rather intimidating task to simply sit in front of a panel comprising the most creative and celebrated minds in our industry and just listen to how their careers have played out. After all, they have ‘made it’ in an industry that we … Continue reading

Technology changes our view on the world

This post first appeared on Australia Digital Map. How do you get to work? Do you walk, catch public transport, ride or drive? And do you pass the time by escaping into Facebook, iTunes or Twitter? However you get there, chances are your perception of the space around you is altered by the technology you … Continue reading

What Barbra Streisand can teach us about Social Media

This post first appeared on Asia Digital Map. Believe it or not, Barbra Streisand has learned a lot about social media and how the wrong decision can spread like wildfire on the web.  Simply google ‘Streisand Effect’ and you’ll see just what can happen when the law mixes with social media. Businesses should take heed … Continue reading

Kellogg’s gets original for PR pitch

As social media continues its rise within the Australian business market, there are always going to be ‘firsts’ and ‘biggests’ as people try new ideas with new technologies. But that doesn’t mean you can’t marvel when someone gets it right. Earlier this month, Kellogg’s (a brand which itself admits to being quiet on a public … Continue reading

Social media: not a toy when it affects your share price

Every now and then I hear from someone saying that social media is a bit of a fad and that there is no real impact on business and the bottom line. Perhaps when people first discovered social platforms, this statement may have held true.  But the rapidly changing online environment means that social media is … Continue reading

Consumers dictating to corporations: 2011

I was fortunate enough to come across a post on Ross Dawson’s Trends in the Living Networks blog towards the end of last year, and I recall at the time thinking – ‘Wow.  It’s amazing what we’re in for.’ As a communications professional, I’m always fascinated to see how the world is changing and where … Continue reading

How one CEO learned to love social media

A colleague pointed me to an article in yesterday’s Workspace section of the Australian Financial Review, knowing my interest in social media and all things Twitter, and I was intrigued to hear that it was, in fact, a first hand account from a CEO.  Seeing ‘CEO’ and ‘social media’ with the word ‘love’ thrown into … Continue reading

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