Why PR will be at the forefront of the next Digital Revolution

Guest post from Julian Cole, Strategy Director at BBH New York In 2009, Nike Chalkbot marked the first big example of physical computing being successful executed by a brand. Nike took the encouraging messages from fans online and printed them on the road in the Tour de France with chalk. Minds were blown. How did they … Continue reading

Technology changes our view on the world

This post first appeared on Australia Digital Map. How do you get to work? Do you walk, catch public transport, ride or drive? And do you pass the time by escaping into Facebook, iTunes or Twitter? However you get there, chances are your perception of the space around you is altered by the technology you … Continue reading

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    Join PRINKS in supporting the Australian Literacy and Numeracy Foundation (ALNF) - a charity dedicated to raising language, literacy and numeracy standards in Australia. Click on the images to the right to visit the ALNF website, learn more and make a donation.