The Soapbox – Politics: the relationships that really matter

There are a million different angles for a story on Julia Gillard’s rise to power. Topics like Twitter, women in politics, Kevin Rudd’s personality, Labor party factions etc will be discussed ad nauseum in the days (and possibly weeks) to come. Before we progress though, let’s clear up some misconceptions. She’s not our first redhead … Continue reading

The Soapbox – Making concessions for advertisers

I was drawn to an article on the Sydney Morning Herald last week (courtesy of Mumbrella) as an age-old debate reared its ugly head yet again.  In the wake of the David Jones saga, it seems the media hasn’t missed being drawn into the mire… Ian Verrender, in his capacity as business editor for the … Continue reading

The Soapbox – Do mention the ‘c’ word

What is the future of print journalism?

Something strange happened while having a night out recently with work colleagues. No, I didn’t embarrass myself (that would not be strange); nor was there fumbled colleague-groping (it wasn’t me, I swear); nor the discovery of a new kebab flavour (just imagine…!). No, what was strange was the topic of conversation. Even stranger is the … Continue reading

Welcome aboard

It was almost a year ago when two young PRs decided to head out for a drink one Friday night at Ryan’s Bar in the CBD. Perched among the masses, with a humble glass of wine in hand, a bright idea was born. The very next day, PRINKS burst into existence. That would have to … Continue reading

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